The Simple Money Mindset Shift That Grows Your Business 💸
This week has been busy. I’m juggling client work, preparing for a legal education presentation about YouTube copyright enforcement, paying my taxes, and getting ready for my sister’s baby shower this weekend.
I don’t usually like to pack my schedule this tightly — but sometimes, life just happens that way.
When I need to de-stress during weeks like this, I go for long walks and listen to podcasts. It’s my favorite way to unwind and get inspired. There’s something about moving my body that helps my brain make connections I wouldn’t have made at my desk.
And this week, one episode from the Freelance to Founder podcast really stuck with me.
The Lesson That Hit Home ✨
In the episode, hosts Preston and Clay were coaching a web designer who mentioned that his business profits were just sitting in a bank account.
Preston shared something that stopped me in my tracks:
“It took me a long time to understand that if your business is profitable, you can reinvest those profits to grow your business — and generate even more profit.”
It’s such a simple idea, but as I was walking — and thinking about all the expenses I was deducting for tax season — it hit me hard.
Because honestly? I’ve been doing the same thing.
I’ve had a chunk of money sitting in my business savings account for months, maybe even years. I told myself I was “saving for later,” but in reality, that money wasn’t doing anything.
Making My Money Grow My Business 💸
Lately, I’ve started shifting how I think about that cash. Instead of letting it sit there “just in case,” I’ve been putting it to work — specifically by investing in Google Ads to drive sales for The Business Reserve.
And already, it’s changing how I view growth. I can make strategic business investments with what I already have. Reinvesting doesn’t have to mean hiring a big team or overhauling your brand. It could be as simple as:
Running ads to test what converts
Upgrading your website or copy
Hiring a freelancer to free up your time
Investing in tools that make your work more efficient
The key is this: your profits are a resource to grow your business.
A Question for You 💭
As creative entrepreneurs, we often focus on making more money; we should also learn how to use the money we already have.
So I’m curious — how do you reinvest your profits?
👉 Do you put them back into your business?
👉 Do you explore other investments or real estate?
👉 Or do you prefer to keep a safety cushion in your account?
There’s no right or wrong answer — but it’s worth thinking about.
By the way this blog post is actually a form of attorney advertising. While I'm here to share some helpful info, please remember it's not personalized legal advice. For anything specific to your situation, schedule a free consult call here. And, reading this blog post doesn't mean we've got an attorney-client relationship going. To team up officially, we'd need to sign a written agreement. Hope that's clear, and feel free to reach out with any questions!
